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Model

“A person that represents a product, service or destination in a committed, confident, and positive way.
Both verbally and visually. In a pleasing and unassuming way and thus naturally creating a call to action from others.”

  • This part highlights the primary role of a model: to represent something (a product, service, or destination).
  • The words “committed, confident, and positive” suggest that a model should be fully engaged with what they are representing, exude confidence in their demeanor, and maintain a positive attitude. This combination is essential for making the product, service, or destination appealing to others.
  • Traditionally, modeling is perceived as a visual form of representation. However, this quote emphasizes the importance of verbal communication as well.
  • It suggests that a model should be capable of articulately expressing the value or appeal of what they are representing, in addition to presenting it visually.
  • This part indicates that the approach should be agreeable and not overbearing or aggressive. The term “unassuming” implies a sense of humility or subtlety in the way the model presents themselves and the product/service/destination.
  • The ultimate goal of modeling, as per this quote, is to inspire action from the audience. This could mean persuading people to buy a product, use a service, visit a destination, or engage in some other form of response.
  • The word “naturally” suggests that this call to action should not feel forced or artificial, but rather be a seamless outcome of the model’s presentation and demeanor.

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